Two short and prominent acronyms to remember are B2B and B2C. Business to business, and business to client communications channels rely heavily on professional printing and mailing solutions.
Why is this, you may wonder. Well, because it works. Do not, for a moment believe that direct mail pounding on customers’ doors is doomed to fail owing to the irritations of those who traditionally shut the doors out of disinterest.
Because for every ten doors that are shut, another one is opening. And so it goes for every one hundred doors, one thousand doors, and so on and so forth.
Let’s just say that the system is working. But let’s just also assume that the strategy wasn’t working. That is part and parcel of direct mail marketing. They’re called solutions for a good reason. The solutions being provided to commercial clients across the board are always being handled by professionals.
These are professionals in the marketing and advertising realm. And sophisticated and effective printing techniques too. Both digital and traditional.
Mostly digital today, of course. Ask any seasoned marketing and advertising professional out there and they will readily tell you that they still believe in the system. And that system is direct mail marketing. The perception may have been that far too many people were shutting doors. But that is just so not true. It is nothing but a myth today. No matter how busy people are, they still like getting their mail.
Some things never change. It’s believed that direct mail responses are enjoying a resurgence. Micro, small and medium sized businesses have caught the whiff. They have sensed that direct mail marketing is still one of the most effective and affordable business strategies that they can implement.